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When Local Consumers Accord Imported Brand 'National Status'; That Is

Question 35

Multiple Choice

When local consumers accord imported brand 'national status'; that is, its national origin is known but does not affect their choice (e.g. Foster's beer worldwide, Ford cars in southern Europe) it means that the product is at stage ____ of the product recognition continuum for multinational marketing.


A) two
B) three
C) four
D) five

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