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  3. Study Set
    Consumer Behaviour Study Set 1
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    Exam 13: Cross-cultural consumer behaviour: An international perspective
  5. Question
    ____-Involvement Products in the Mid-Range of the High-Tech-High-Touch Continuum Are
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____-Involvement Products in the Mid-Range of the High-Tech-High-Touch Continuum Are

Question 30

Question 30

Multiple Choice

____-involvement products in the mid-range of the high-tech-high-touch continuum are more suitably marketed as local brands.


A) Mid
B) High
C) Low
D) None of the above.

Correct Answer:

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