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    Exam 13: Cross-cultural consumer behaviour: An international perspective
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    Low-Involvement Products in the Mid-Range of the High-Tech-High-Touch Continuum Are
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Low-Involvement Products in the Mid-Range of the High-Tech-High-Touch Continuum Are

Question 60

Question 60

Multiple Choice

Low-involvement products in the mid-range of the high-tech-high-touch continuum are more suitably marketed as ____ brands.


A) global
B) local
C) adapted
D) regional

Correct Answer:

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