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    Exam 13: Cross-cultural consumer behaviour: An international perspective
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    Advertisements for High-Involvement, High-Touch Products Tend to Use More _____
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Advertisements for High-Involvement, High-Touch Products Tend to Use More _____

Question 56

Question 56

Multiple Choice

Advertisements for high-involvement, high-touch products tend to use more _____ appeals emphasise visual images.


A) cognitive
B) rational
C) personal
D) emotional

Correct Answer:

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