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  2. Topic
    Business
  3. Study Set
    Consumer Behaviour Study Set 1
  4. Exam
    Exam 13: Cross-cultural consumer behaviour: An international perspective
  5. Question
    Some Researchers Have Written That Globalisation and _____ Should Be
Solved

Some Researchers Have Written That Globalisation and _____ Should Be

Question 2

Question 2

Multiple Choice

Some researchers have written that globalisation and _____ should be viewed as two ends of a continuum.


A) standardisation
B) localisation
C) cross-cultural analysis
D) none of the above.

Correct Answer:

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