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    Business
  3. Study Set
    Consumer Behaviour Study Set 1
  4. Exam
    Exam 14: Decision making
  5. Question
    In General, Consumers in a _____ Mood Recall More Information
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In General, Consumers in a _____ Mood Recall More Information

Question 137

Question 137

Multiple Choice

In general, consumers in a _____ mood recall more information about a product than those in a _____ mood.


A) positive; negative
B) negative; positive
C) neutral; positive
D) negative; neutral

Correct Answer:

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