Of the Non-Compensatory Decision Rules, the _____ Is When the Consumer

Multiple Choice

Of the non-compensatory decision rules, the _____ is when the consumer establishes a separate, minimally acceptable level as a cut-off point for each attribute. If the brand or model falls below the cut-off point on any one attribute, the brand or model is eliminated from further consideration.

A) conjunctive decision rule
B) disjunctive decision rule
C) lexicographic decision rule
D) heuristic