Multiple Choice
The diffusion process is:
A) the micro process associated with the spread of innovations from its source to the consuming public.
B) the macro process associated with the spread of an existing product from its source to the consuming public.
C) the macro process associated with the communication of an existing product.
D) the macro process associated with the spread of innovations from its source to the consuming public.
Correct Answer:
Verified
Correct Answer:
Verified
Q36: Consumers draw conclusions about an innovation based
Q37: A _ definition of a product considers
Q38: The degree to which consumers feel a
Q39: The degree to which consumers feel a
Q40: In the diffusion of an innovation, the
Q42: Consumers who do not purchase an innovation
Q43: Describe the diffusion process for a new
Q44: Time is a critical factor in the
Q45: The degree to which a consumer feels
Q46: In terms of social character, consumer innovators