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    Business
  3. Study Set
    Consumer Behaviour Study Set 1
  4. Exam
    Exam 15: Consumer influence and diffusion of innovations
  5. Question
    Describe the Diffusion Process for a New Product
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Describe the Diffusion Process for a New Product

Question 43

Question 43

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Describe the diffusion process for a new product. Briefly describe the four elements of the diffusion process.

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The diffusion process is concerned with ...

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