Multiple Choice
The approach that focuses on the features inherent in the product itself and on the effects these features are likely to have on consumers' established usage patterns deals with a:
A) product-oriented definition.
B) firm-oriented definition.
C) consumer-oriented definition.
D) market-oriented definition.
Correct Answer:
Verified
Correct Answer:
Verified
Q44: Time is a critical factor in the
Q45: The degree to which a consumer feels
Q46: In terms of social character, consumer innovators
Q47: An innovation which is somewhat disruptive but
Q48: A market-oriented definition is used to study
Q50: A _ definition of a product considers
Q51: The shortest adoption process would be the
Q52: A continuous innovation has the least disruptive
Q53: The first stage in the adoption process
Q54: In the adoption process, the persuasion stage