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    Business
  3. Study Set
    Consumer Behaviour Study Set 1
  4. Exam
    Exam 15: Consumer influence and diffusion of innovations
  5. Question
    A Market-Oriented Definition Is Used to Study the Newness of a Product
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A Market-Oriented Definition Is Used to Study the Newness of a Product

Question 48

Question 48

True/False

A market-oriented definition is used to study the newness of a product in terms of how much exposure consumers have to the new product.

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