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  3. Study Set
    Consumer Behaviour Study Set 1
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    Exam 15: Consumer influence and diffusion of innovations
  5. Question
    It Is Least Likely That a Product That Is Perceived
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It Is Least Likely That a Product That Is Perceived

Question 86

Question 86

Multiple Choice

It is least likely that a product that is perceived as being 'genuinely new' would be a:


A) consumer-oriented innovation.
B) continuous innovation.
C) dynamically continuous innovation.
D) discontinuous innovation.

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