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  3. Study Set
    Consumer Behaviour Study Set 1
  4. Exam
    Exam 15: Consumer influence and diffusion of innovations
  5. Question
    Which Adopter Category Contains the Largest Number of Opinion Leaders
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Which Adopter Category Contains the Largest Number of Opinion Leaders

Question 81

Question 81

Multiple Choice

Which adopter category contains the largest number of opinion leaders?


A) Innovators.
B) Early adopters.
C) Early majority.
D) None of the above.

Correct Answer:

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