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  3. Study Set
    Consumer Behaviour Study Set 1
  4. Exam
    Exam 15: Consumer influence and diffusion of innovations
  5. Question
    The Amount of Time That Elapses Between Consumers' Initial Awareness
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The Amount of Time That Elapses Between Consumers' Initial Awareness

Question 80

Question 80

Multiple Choice

The amount of time that elapses between consumers' initial awareness of the new product and the point at which they purchase or reject it is known as:


A) consideration time.
B) adoption time.
C) evaluation time.
D) purchase time.

Correct Answer:

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