In Order to Reduce the Impact of Consumer Activism, Businesses

Multiple Choice

In order to reduce the impact of consumer activism, businesses can employ the following strategies except:

A) improving product quality, expanding services, lowering prices, modifying advertising claims and eliminating the causes of consumer dissatisfaction.
B) being proactive by initiating an active consumer education program.
C) increasing the number of free giveaways in their promotions.
D) cooperating with government agencies, non-profit organisations and consumer groups.