StarKist Tuna Adopted a CSR Approach When It Decided to Purchase

Essay

StarKist tuna adopted a CSR approach when it decided to purchase and sell exclusively dolphin-safe tuna.Why were consumers unwilling to pay higher process for StarKist's environmental product attributes? Since tuna were bought from commercial fisherman,this practice afforded the firm no protection from imitation by competitors.In terms of credibility,consumers did not perceive StarKist's efforts as sincere.Hard;Knowledge