Budget Taxi Service Operates a Transportation Service from the Local

Essay

Budget Taxi Service operates a transportation service from the local airport to the major hotels in the area.All the hotels are located within a five mile radius of the airport.A majority of Budget's customers are business people who fly in and out of the city frequently.
Required:
Identify one measure in each of the four perspectives of the balanced scorecard that Budget’s managers should monitor. Explain your reasoning for each.