Which of the Following Statements Is Supported by Research Concerning

Multiple Choice

Which of the following statements is supported by research concerning classical conditioning and advertising appeals for well-known products?

A) It is easier to classically condition novel brands versus familiar brands.
B) It is easier to classically condition well-known brands versus novel brands.
C) Well-known brands are easier to convert into conditioned stimuli versus novel brands.
D) Attempts to use classical conditioning to sell products have been largely unsuccessful.