Realizing an Increase in Both the Number of Consumers Who

Multiple Choice

Realizing an increase in both the number of consumers who are environmentally-conscious and the number of consumers who are seeking vehicles that use less gasoline, several car manufacturers have developed hybrid automobiles. This is an example of identifying and capitalizing on a ____ while the strategic window is open.

A) marketing mix
B) market opportunity
C) objective
D) requirement
E) goal