​Your Company Is Holding Its Annual Five-Year Strategic Planning Conference

Multiple Choice

​Your company is holding its annual five-year strategic planning conference. The purpose of the conference is to solidify the go-forward tactics and strategies to enable the company to compete effectively in its industry. You are managing this conference and the various breakout sessions that will take place.Consistent with the sequence of the traditional strategic planning process, the first breakout session should be

A) a session where the overall corporate strategy is developed.
B) a session where the marketing environment is analyzed.
C) a session where individual business-unit strategies are developed.
D) a brainstorming session to create SWOT analysis.
E) a session where the firm's mission and goals are established or revised.