Multiple Choice
Honeybees are disappearing at an alarming rate and since they pollinate about a third of all foods we eat, it is an important concern. That's why Haagen-Dazs launched a microsite to increase the awareness of the issue. In addition, it launched a "Twitcause" campaign on Twitter, raising $7,000 in 2 days. This example illustrates the positive consequences of
A) social responsibility.
B) corporate benevolence.
C) green marketing.
D) ethical responsibility.
E) economic responsibility.
Correct Answer:

Verified
Correct Answer:
Verified
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