​The Reputation Institute Rates the Social Responsibility of the Largest

Multiple Choice

​The Reputation Institute rates the social responsibility of the largest global corporations in the world. They assign a proprietary CSR rating to each company based surveys of 47,000 consumers worldwide.In a recent annual ranking, Microsoft Corporation was ranked #1 for social responsibility. Regarding the ranking, the following is a quote from Microsoft's Senior Director of Citizenship and Public Affairs: ​
"I think this is really a testament to our employees worldwide and the difference they make in their local communities. While we have a small Citizenship team here at the corporate level, we have Citizenship Leads across the globe and they work daily in collaboration with a wide range of stakeholders on a range of issues important to local communities."
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Which of the following terms best describes Microsoft's approach to corporate social responsibility?

A) Marketing citizenship
B) Cause-related marketing
C) Stakeholder orientation
D) Strategic philanthropy
E) Consumerism