The Gap Has Recently Produced a New Line of Athletic

Multiple Choice

The Gap has recently produced a new line of athletic wear that closely competes with a designer label in its quality, utility, and appearance. However, it is about half the cost of the designer brand. Product managers for The Gap line plan to use price sensitivity, brand loyalty, and end use as variables to segment their target market. These are all _______ variables for market segmentation.

A) psychographic
B) usage
C) demographic
D) lifecycle
E) behavioristic