​People and Organizations Have Needs and Wants They Seek to Satisfy

Multiple Choice

​People and organizations have needs and wants they seek to satisfy through the purchase of goods and services. These people and organizations represent a _____________ that marketers try to appeal to. Marketers will sometimes find it more advantageous to attempt to appeal to a subgroup of these people and organizations which is called a ________________. This subgrouping process is accomplished through the use of _______________ techniques.

A) Market segment; Cohort group; Marketing
B) Market segment; Market; Product mix
C) Market; Target market; Target marketing
D) Market; Market segment; Market segmentation
E) Market; Market segmentation; Marketing