​Your Firm's Finance Department Has Just Issued New Guidelines for How

Multiple Choice

​Your firm's finance department has just issued new guidelines for how market segments are to be evaluated based on sales expectations. In general, the new guidelines require the marketers to measure company sales potential based on a general economic forecast for a time period. Which one of the following types of market segment evaluation approaches is the finance department advocating?

A) Breakdown approach
B) Economic analysis approach
C) Buildup approach
D) Market potential approach
E) Gross margin approach