​Like Marketing Research, Sales Forecasting Utilizes a Wide Array of Tools

Multiple Choice

​Like marketing research, sales forecasting utilizes a wide array of tools and techniques to enhance the accuracy of the forecast. For example, ____________ combines and averages the outlooks of top executives from different functional areas in a firm or firms. ______________ weighs each year's sales data, giving greater weight to results from the most recent years.

A) Delphi technique; Jury of executive opinion
B) Simple random sampling; Exponential smoothing
C) Sampling; Linear regression
D) Jury of executive opinion; Exponential smoothing
E) Statistical averaging; Linear regression