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Elena Recently Purchased a Pair of Sunglasses Because She Liked

Question 42

Multiple Choice

Elena recently purchased a pair of sunglasses because she liked their quality, styling, and price. Her friend Katie purchased an almost identical pair, except that Katie's sunglasses had the name "Armani" imprinted on the side. Elena probably based her purchase decision on ____, whereas Katie apparently based her decision on ____.


A) price; product quality
B) real product differences; perceived product image
C) perceived product image; product quality
D) product value; perceived product image
E) product design; product quality

Correct Answer:

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