Multiple Choice
Victor thinks that a Lexus coupe is a quality vehicle, yet compared to a Mercedes Benz, he feels the quality of a Lexus is not as high. This demonstrates that the dimension of ____ is relative or difficult to describe without a basis of comparison.
A) consistency of quality
B) level of quality
C) differentiation
D) product features
E) product positioning
Correct Answer:
Verified
Correct Answer:
Verified
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