As Head of Sales and Marketing for Your Company, One $\bullet$

Multiple Choice

As head of sales and marketing for your company, one of your key responsibilities is to regularly review the company's product mix to determine if any products should be deleted. You are meeting with your marketing team to decide the fate of Product A. The following comments about Product A are made by different members of the team:​
$\bullet$ "There are no strengths left in the product."
$\bullet$ "The losses on the product are huge and they keep growing."
Which of the following actions should you take with Product A?

A) It should be immediately dropped from the product mix.
B) It should be phased-out from the product mix.
C) It should be run-out from the product mix.
D) Aesthetic modifications to the product should be considered.
E) Functional modifications to the product should be considered.