Sophia Is the New Marketing Manager for a New Line

Multiple Choice

Sophia is the new marketing manager for a new line of laptop, MP3, and smart phone accessories made by the company, Skull Candy. These accessories are trendy, colorful, and more expensive than others on the market . After considering the target market for the products, Sophia has decided not to use marketing-related activities conducted on the telephone, called _____, and instead use _____, a type of nonstore retailing.

A) e-marketing; specialty marketing
B) direct-response marketing; vending
C) telemarketing; vending
D) direct-selling; online retailing
E) telemarketing; specialty marketing