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Answer the Following Questions Using the Information Below

Question 14

Multiple Choice

Answer the following questions using the information below:
Perth TV currently sells flat screen televisions for $180.It has costs of $140.A competitor is bringing a new flat screen television to market that will sell for $150.Perth believes it must lower the price of its television sets to $150 to remain competitive.Marketing believes that the new price will cause sales to increase by 10%,even with the new competitor in the market.Perth's sales are currently 100 000 televisions per year.
-What is the change in operating profit if marketing is correct and only the sales price is changed?


A) $(1 100 000)
B) $1 100 000
C) $300 000
D) $(2 900 000)

Correct Answer:

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