Multiple Choice
Which one of the following statements is TRUE regarding a customer benefit package (CBP) ?
A) A CBP consists of a primary good and a primary service coupled together.
B) A variant is a CBP feature that strictly adheres to the standard CBP.
C) The size of the circles in the CBP framework can signify the relative importance of each good and service.
D) When defining a CBP, the features determined by management accurately describe customers' wants and needs.
Correct Answer:
Verified
Correct Answer:
Verified
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