Which One of the Following Statements Is TRUE Regarding the Bookmaster

Multiple Choice

Which one of the following statements is TRUE regarding the Bookmaster case study?

A) One advantage of the virtual (web-based) value chain is mass customization using
Self-service (i.e., customer labor) .
B) One advantage of the bricks-and-mortar value chain is more customer convenience and scope of greater product selection.
C) One advantage of the virtual (web-based) value chain is more management control.
D) One advantage of the bricks-and-mortar value chain is less of a carbon footprint.