Which of the Following Lessons from the Bookmaster Case Study

Multiple Choice

Which of the following lessons from the Bookmaster case study is FALSE?

A) Total customer processing time increases in the traditional bricks-and-mortar book value chain compared to an e-book value chain.
B) An advantage of the internet-based e-book value chain is convenience.
C) The nature of service encounters changed from the traditional bricks-and-mortar book value chain to an e-book value chain.
D) The carbon footprint for the total traditional bricks and mortar book value chain is less than for an e-book value chain.