Identify a True Statement About the Role of Quality in Gaining

Multiple Choice

Identify a true statement about the role of quality in gaining a competitive advantage.

A) Quality is unrelated to return on investment for most kinds of market situations.
B) A strategy of quality improvement is usually accompanied by increased short-run profitability.
C) Producers of high-quality goods usually charge low prices.
D) Businesses offering premium-quality goods usually have large market shares.