Multiple Choice
Which of the following statements is NOT true of mass customization?
A) Mass customization involves the commercialization of a device, method, or idea that differs from existing norms.
B) Flexibility is manifest in mass-customization strategies that are becoming increasingly prevalent today.
C) Mass customization requires companies to design goods, services, and operations around flexibility.
D) Mass customization requires companies to align their activities around differentiated customer segments.
Correct Answer:
Verified
Correct Answer:
Verified
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