The Table Below Shows the Payoff (Profit) Matrix of Firm

True/False

The table below shows the payoff (profit) matrix of Firm A and Firm B indicating the profit outcome that corresponds to each firm's pricing strategy (where $500 and $200 are the pricing strategies of two firms).Table 12.2

-Consumers who are loyal to a brand will purchase products under that brand name even if their prices are above other competing brands.