Multiple Choice
CRM helps firms gain competitive advantage by all of the following except
A) providing real-time transaction processing
B) segmenting markets
C) tracking sales trends and advertising effectiveness
D) identifying which customers should be the focus of targeted marketing initiatives
Correct Answer:
Verified
Correct Answer:
Verified
Q8: Describe the three stages of the technology
Q9: Enterprise Resource Planning systems are designed to
Q10: Without the internet, there would be little
Q11: One problem with Enterprise Resource Planning Systems
Q14: Customer Relationship Management (CRM) systems use segmentation
Q16: Bar code scanners are examples of soft-technology.
Q17: Which of the following would not be
Q33: A key factor that affects technology decisions
Q53: High scalability is the capability to serve
Q59: Technology provides the capability of eliminating many