Multiple Choice
Amazon populates weekly email recommendations and offers up customer recommendations when a customer logs in. How does this form of data mining help the client?
A) purchasing habits dictate the only products a customer will buy
B) privacy isn't an issue if the customer shopped there before
C) behavioral targeting is the only form of marketing for an online retailer
D) focused promotion strategies are more effective
Correct Answer:
Verified
Correct Answer:
Verified
Q16: A market researcher wants to know what
Q17: Marketing research aggregators repackage research that has
Q25: Behavioral targeting uses online data only to
Q26: Secondary data never solves a marketing problem.
Q35: Database marketing is sometimes referred to as
Q41: Database marketing has come under scrutiny based
Q42: Which of the following is not a
Q42: All of the following show how data
Q43: A company may already possess secondary information.
Q56: Gathering secondary data is often an effective