A Market Researcher Wants to Know What Improvements to Make

Multiple Choice

A market researcher wants to know what improvements to make to restrooms in an upcoming redesign for a potential model aircraft. The researcher discovered a number of reports generated from customer complaints. Which of the following best describes the data?

A) Secondary data provided primary research alternatives
B) Secondary data may actually provide a solution to the problem
C) Secondary data may help to clarify the problem
D) Secondary data may alert the marketing research to potential problems or difficulties
E) a and b
F) c and d
G) None of the above