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    Marketing Research Essentials Study Set 1
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    Exam 10: A: The Concept of Measurement
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    Which Is the Weakest Form of Validity
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Which Is the Weakest Form of Validity

Question 26

Question 26

Multiple Choice

Which is the weakest form of validity?


A) content
B) face
C) construct
D) criterion related
E) none of the above

Correct Answer:

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