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  3. Study Set
    Marketing Research Essentials Study Set 1
  4. Exam
    Exam 10: A: The Concept of Measurement
  5. Question
    Cronbach's Alpha Is a Statistical Technique for Measuring _______
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Cronbach's Alpha Is a Statistical Technique for Measuring _______

Question 31

Question 31

Multiple Choice

Cronbach's alpha is a statistical technique for measuring _______.


A) face validity
B) sensitivity
C) reliability
D) content validity

Correct Answer:

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