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Penquin Ltd

Question 1

Multiple Choice

Penquin Ltd.agrees with Apple Corporation to use the "agency" model of setting prices and paying commissions on the sales of e-books for iPads.Under this model, publishers


A) set their own prices.
B) price e-books below cost to sell more e-book readers.
C) match Amazon.com's e-book prices.
D) agree to sell e-books exclusively through certain "agents."

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