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  3. Study Set
    Marketing Research Essentials Study Set 1
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    Exam 3: Problem Definition,exploratory Research,and the Research Process
  5. Question
    The First Step in the Marketing Research Process Is
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The First Step in the Marketing Research Process Is

Question 4

Question 4

Multiple Choice

The first step in the marketing research process is:


A) choosing the data analysis technique.
B) secondary data analysis.
C) designing a survey.
D) stating the objectives of the study.
E) defining the problem.

Correct Answer:

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