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Bank One of Columbus,Ohio Is Famous in the Banking Industry

Question 7

Multiple Choice

Bank One of Columbus,Ohio is famous in the banking industry for creating new products and services that can be sold to its existing business customers.When UMB Bank in St.Louis studies the products and services offered by Bank One to see which ones would be good products or services to offer to UMB's business customers,this is a form of what type of research?


A) Secondary data analysis
B) Focus group analysis
C) Experiment
D) Experience survey
E) Case analysis

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