Multiple Choice
American Express regularly stuffs its monthly statements with combinations of products depending upon customer characteristics.This data mining application is referred to as _______.
A) customer retention
B) customer abandonment
C) market basket analysis
D) customer acquisition
E) none of the above
Correct Answer:
Verified
Correct Answer:
Verified
Q1: Secondary data is previously gathered data that
Q12: How can data mining assist the direct
Q17: Secondary data can sometimes be used as
Q43: A company may already possess secondary information.
Q47: The U.S.Census is an example of a
Q48: Several marketing research firms are paying people
Q49: Market basket analysis is a common application
Q51: A market researcher was negotiating with a
Q53: Mike's Seafood is a very successful Cajun
Q57: A marketing researcher wants to know what