Multiple Choice
A marketing researcher wants to know what percentage of consumers would purchase a car that has not yet been produced.She would likely have a hard time finding secondary data to address this due to __________.
A) lack of availability
B) lack of relevance
C) inaccuracy
D) insufficiency
E) none of the above
Correct Answer:

Verified
Correct Answer:
Verified
Q1: Secondary data is previously gathered data that
Q12: How can data mining assist the direct
Q17: Secondary data can sometimes be used as
Q43: A company may already possess secondary information.
Q47: The U.S.Census is an example of a
Q48: Several marketing research firms are paying people
Q49: Market basket analysis is a common application
Q51: A market researcher was negotiating with a
Q53: Mike's Seafood is a very successful Cajun
Q54: American Express regularly stuffs its monthly statements