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A Marketing Researcher Wants to Know What Percentage of Consumers

Question 57

Multiple Choice

A marketing researcher wants to know what percentage of consumers would purchase a car that has not yet been produced.She would likely have a hard time finding secondary data to address this due to __________.


A) lack of availability
B) lack of relevance
C) inaccuracy
D) insufficiency
E) none of the above

Correct Answer:

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