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    Exam 9: A: Primary Data Collection: Experimentation and Test Markets
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    Which of the Following Has the Highest Degree of External
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Which of the Following Has the Highest Degree of External

Question 27

Question 27

Multiple Choice

Which of the following has the highest degree of external validity?


A) field experiment
B) laboratory experiment
C) concomitant experiment
D) none of the above

Correct Answer:

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