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    Marketing Research Essentials Study Set 1
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    Exam 9: A: Primary Data Collection: Experimentation and Test Markets
  5. Question
    __________ Refers to Changes in Subjects Throughout the Course of the Experiment
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__________ Refers to Changes in Subjects Throughout the Course of the Experiment

Question 30

Question 30

Multiple Choice

__________ refers to changes in subjects throughout the course of the experiment that are a function of time, such as getting older, tiring, etc.


A) Maturation
B) History
C) Selection bias
D) Mortality
E) none of the above

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