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    Marketing Research Essentials Study Set 1
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    Exam 10: A: The Concept of Measurement
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    If the Researcher Wishes to Measure Something That Could Have
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If the Researcher Wishes to Measure Something That Could Have

Question 14

Question 14

Multiple Choice

If the researcher wishes to measure something that could have a value of zero,what would be the appropriate type of scale?


A) ordinal
B) qualitative
C) nominal
D) ratio
E) none of the above

Correct Answer:

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